After growing up in the landscaping and construction industry and as a graduate in Civil Engineering, Flavio has grown the company of mainly Lawn Maintenance to more demanding services as a Construction Company with expertise in Masonry, Landscaping, Excavation, Drainage and Asphalt work. Flavio oversees day to day operation, equipment purchases, Marketing and Advertising Division. Flavio also meets personally with all his clients and supervises every aspect of work. From time to time he enjoys doing some of the work or jumping in a truck or piece of equipment himself, not only because it pleases him but it also reminds him where and how this company began.

Maria has worked with different companies ranging from Arthur Anderson, Pepsi Co and Sidney Frank Importing Co. in Advertising and Marketing. Maria also has a Landscape background having grown up in a family owned business in Chicago, Illinois. After marrying Flavio in 1995, she brought her expertise to F. La Rocca & Sons, Inc. and assists in heading the Marketing and Advertising Department, as well as oversees all accounting aspects such as Receivable and Payable and office management. In addition, Maria meets with clients to go over projects and assists in Major purchases.

Cathy brings her expertise as an Executive Assistant. Her previous position was held as Executive Assistant for Ms. Lilian Vernon. In 2007 she started working for Flavio La Rocca and Sons, Inc. as secretary and has progressed to Office Manager. Maintains office services by organizing office operations and procedures; controlling correspondence; designing filing systems; reviewing and approving supply requisitions; assigning and monitoring clerical functions.

Loredana has graduated from NYBG as a Certified Landscape Designer. As the daughter of Flavio & Maria La Rocca, she has been trained over the years in the Landscape and Construction Industry and therefore taking her position in the company to a higher level. She also assists with office duties, including Permit Acquisition.